README
Explains package purpose, included files, customization rule, and how the client should use the pack.
First order sample / practical files / no vague consulting
This sample pack shows the working file structure behind the Merchant Growth Starter Pack: offer audit, intake questions, content calendar, follow-up rules, lead tracker, checklist, handover note, and README. The real client version is customized from these foundations.
File manifest
Explains package purpose, included files, customization rule, and how the client should use the pack.
Diagnoses audience, offer clarity, proof, CTA, and missing lead-path pieces before building anything.
Collects business type, target customer, offer, assets, references, lead fields, and handover preference.
A simple CSV tracker for source, contact, interest, status, next action, follow-up date, and notes.
A starter content rhythm that connects topics, hooks, CTAs, and publishing status to the business offer.
A polite 7-day follow-up structure that helps warm leads move toward a clear next step.
A final quality gate for checking files, tracker, calendar, handover notes, and client next actions.
A plain final note telling the client what was delivered, what to do first, and what remains outside scope.
Delivery path
Use the intake questions to gather the client offer, audience, assets, references, and lead fields.
Adapt the audit, tracker, calendar, and follow-up rules to the client instead of sending generic templates.
Use the delivery checklist before placing files into the delivery room.
Send the handover note and closeout receipt, then quote add-ons only after acceptance.
Boundary
Offer audit, intake, tracker, content calendar, follow-up rules, checklist, and handover note.
The real order replaces sample language with the client business, offer, audience, and assets.
No guaranteed traffic, revenue, rankings, sales, virality, ad results, or platform approval.
Client copy
The sample pack shows the type of files you can expect from the Starter setup. Your version will be customized to your offer, customer, lead capture fields, and handover preference. The goal is not to sell you a vague strategy document, but to give you a small operating pack you can actually use.